The NixMar playbook

How We Design, Build & Launch Websites and Apps

How NixMar Studio delivers websites, apps and custom software for Connecticut and Westchester businesses: discovery, design, build, launch, optimize. Five clear stages, weekly demos and fixed deadlines, all run remotely from our Greenwich, CT studio, so you never need to travel for a meeting.

5
clear phases from kickoff to launch
4–8
weeks from kickoff to going live
0
templates or WordPress, ever
Why most web projects quietly fail

Why web projects run late, go over budget or never rank

It was a missing process. Here's what we stopped doing, and why our projects ship.

  • No one explains what you're buying

    You sign a quote for "a website" and end up fighting over scope for three months. We write the scope with you, line by line, before a single pixel moves.

  • SEO gets added at the end

    By the time someone remembers Google exists, the site is built wrong. We bake SEO into the architecture from day one: titles, schema, speed, and sitemap.

  • Design by committee, built by no one

    Endless Figma rounds, zero accountability. You get one designer and one developer on your project: the same two people from kickoff to launch.

  • Radio silence for weeks

    We demo progress every Friday. You always know where the project stands and what's coming next Monday.

Our approach, start to finish

Our 5-step web development process

Week 1

We understand your business

Before we talk design, we talk money. Who buys from you, what stops them, and what your site actually needs to do.

What you get

  • Competitor and market breakdown
  • Customer journey map
  • Scope document with fixed price
Developers discussing code and a UI library on two monitors at a shared desk by the water
Week 1
Weeks 2–3

Custom design, approved before we build

Wireframes first, then full visual design for every page. You approve each screen in Figma. Nothing gets coded until the design is signed off.

What you get

  • Low-fidelity wireframes
  • Full responsive design system
  • Clickable Figma prototype
Designer pointing out layout notes on a wall-mounted website mockup to two colleagues
Weeks 2–3
Weeks 3–5

Built the way Google likes

Hand-coded in Next.js and React. No page builders, no bloated plugins. Lighthouse scores above 90 (Google's quality metric) aren't a goal. They're the baseline we ship with.

What you get

  • Hand-built, responsive components
  • Core Web Vitals passing
  • CMS for the content you edit often
Electronics online store and mobile checkout displayed on a laptop and a phone in a retail store
Weeks 3–5
Week 5–6

SEO, analytics, and launch day

Your site goes live with schema markup, sitemaps, Google Analytics, and Search Console wired in. The day we launch is the day you start ranking.

What you get

  • Technical SEO audit passed
  • Analytics + conversion tracking
  • Submitted to Google & Bing
Analytics dashboard with revenue, growth and user charts on a desktop monitor
Week 5–6
Month 2+

Support and continuous growth

Your first 30 days of support are on us. After that, you keep a small, senior team on retainer: adding pages, fixing things, shipping what your business needs next.

What you get

  • 30 days of post-launch support
  • Monthly performance report
  • Priority queue for new features
Client portal sign-in screen on a desktop monitor next to a coffee mug
Month 2+
What you get, always

What every website and app project includes

No upsells mid-project. No surprise costs. Everything below is already part of your quote.

  • Custom design: no templates, no WordPress
  • Technical SEO included on every page from day one
  • Modern code: Next.js, React, Tailwind CSS
  • 100% responsive: perfect on phone, tablet, and desktop
  • Post-launch support included
The NixMar guarantee

Our written guarantees: price, ownership and weekly demos

Fixed price, fixed deadline

The number we quote is the number you pay. The date we commit to is the date you launch.

You own everything

Code, design files, domain, analytics. No vendor lock-in, no hidden licenses, no "our platform only."

Weekly demos, no black box

Every Friday you see real progress on staging, not a status email.

Common questions

Web development process FAQ

  • A marketing site takes four to six weeks. A full e-commerce build or custom web app takes six to ten. We share a week-by-week plan during discovery so you know the exact launch date.

  • The first 30 days of small changes are free. After that, you can pick a maintenance plan or pay per change. No long-term contract required.

  • Yes. If you already have a brand and design system, we adapt to it. If you don't, we can create a light brand direction as part of the project.

  • We handle the technical side (speed, structure, schema, and sitemaps) so your content can rank. Ranking itself depends on your content and industry, and we include an SEO strategy call to map it out.

Next step

Book a free 30-minute project call

Free video call, no pitch deck. We'll look at what you have, what you need, and tell you honestly if we're the right team.

See pricing